What is a brand

There are a million definitions of a “brand.” Often, when people talk about a “brand,” they’re referring to the physical mark (or logo) imprinted on something to identify the business that manufactured it. But a brand is more than a physical mark. It’s an emotional mark—more specifically, an emotional experience strengthened or weakened through every interaction with that business.

We define brand as what people think, feel, and say about your business.

Why do I need a Brand Strategy

To win people’s hearts and minds, you need to tell a strong brand story. Story is the last remaining competitive advantage—and the better you can communicate yours, the more successful your brand will be. But without a strong brand strategy, you won’t have the tools or blueprint you need to align your business to your marketing, tell compelling stories, and attract a community of lifelong customers who share your values.

A brand strategy gives you…

• Clarity around your purpose, vision, mission, and values, so you can make decisions that are better for your marketing and business. 

• Storytelling tools (including brand messaging and visual identity) to better connect with your customers. 

• Guidelines to preserve your brand integrity. 

With a strong brand strategy, people have a shared vision of what your brand is trying to achieve, and they are more engaged and committed to achieving it.  

In short, a brand strategy is the secret to long-term success—both inside and outside your company’s four walls.

Why partner with ca.designs to develop a Brand Strategy?

As seasoned experts, we can craft and execute every stage of your brand strategy, from identifying your principles and brand messaging to designing your logo, packaging, and more. 

Also, we only work with brands we believe in, so we’ll give you the best of our brains and creativity to help you build the best brand in your industry.