Van Rooi Seafood brand identity
In my role as the creative strategist and brand identity designer for Van Rooi Seafood, I embarked on a journey to breathe life into the vision of the company's founders. This encompassed the development of a comprehensive brand strategy, leading to the creation of a vibrant and distinctive brand identity.
Strategy first
The essence of the Van Rooi Seafood brand concept was to create a welcoming atmosphere, catering to customers seeking to purchase fresh fish and those looking to enjoy a meal in the restaurant. The design and ambiance embraced warmth, featuring bright colors and a modern, clean aesthetic. The prominent logo showcased the Van Rooi name, accompanied by the tagline "Fresh from the Sea."
Focusing on Branding
Branding took center stage for Van Rooi Viswinkel en Restaurant, with an emphasis on crafting a robust visual identity that customers could instantly recognize and associate with high-quality seafood. The ultimate goal was to position Van Rooi Viswinkel en Restaurant as the go-to destination for authentic Curaçao cuisine, offering both locals and tourists an authentic taste of the island.
Solution
The project scope revolved around the design of essential brand identity elements, including logo design, a dynamic 2D logo animation, a comprehensive Brand Style Guide, typography and color palettes, a thoughtfully crafted menu card, packaging, and an attention-grabbing truck wrap design.
Environmental Design
The integration of murals, illustrations, and artistic elements within the architectural design of Van Rooi Seafood proved transformative. These elements elevated the space, fostering a welcoming and immersive atmosphere that resonated with customers. Artworks became powerful visual storytellers, reinforcing the brand's identity and delivering a distinctive and engaging dining experience.
The Result
The brand identity design for Van Rooi Seafood not only solidified its presence in the seafood industry but also contributed to its differentiation and recognition. The cohesive visual identity, combined with artistic enhancements, positioned Van Rooi Seafood as a brand dedicated to customer experience and authenticity.
Created by: Chimene Adoptie